With the holiday season approaching (already!), we’ll all be thinking about what to buy as Christmas gifts for family and friends. We'll also be bombarded with sales and advertisements from thousands of stores. Even for those of us who love shopping, the prospect can seem a bit daunting, especially if you’re among the many who are getting more interested in sustainable fashion companies.
The truth is, where you shop matters. In the past few decades the term “fast fashion” has come about, defined by Merriam-Webster as “an approach to the design, creation, and marketing of clothing fashions that emphasizes making fashion trends quickly and cheaply available to consumers.” Fast fashion brands are able to provide the latest trends at cheap costs, seemingly as soon as the styles hit the catwalk.
But fast fashion comes at a remarkable cost to the planet.
Through the methods that fast fashion brands use to make their clothing, they are causing substantial damaging the planet.
So what can we do?
Choose to buy from retailers who source their garments from companies that use non-toxic ink, are sweatshop free, and are W.R.A.P. certified. Our brand, 7 Sages, is committed to sourcing blank garments from eco-conscious suppliers that meet those requirements.
- Use 7x less water in the dying process than other clothing manufacturers. The water that is used is then filtered, allowing it to be recycled.
- Come from solar powered sewing and cutting facilities.
- Don't come from sweatshops.
- Are W.R.A.P. certified.
Plus, we print using ink that is water-based, durable, and eco-friendly. Our ink provides the same long-lasting quality you'd enjoy from traditional, but toxic, ink.
In everything we do, we strive to do what's best for the earth. For example, many of our crystals were mined by us.
So in conclusion, if you want to help the environment, make efforts to buy from sustainable clothing companies.