7Sages says it's time to abandon cheap fast-fashion. What do you think?
Over the last decades, many brands, using gratuitous marketing, social media, ads, influencers etc., had a number of consumers shift to throw-away, unsustainable clothing. These cheaper pieces often tore, broke or discolored quickly. Too often, you couldn’t even give them away: they ended up in landfills.
And think about it: there are many hidden costs behind cheap items! Outsourcing abroad, cheap labor, no work protection laws, poverty - leading to more disease, pollution and malnutrition in those countries. Not mentioning, most fast ‘fashion’ is out... well, fast. But, who hasn’t been tempted by the alluring hot styles and low prices? Hence their success.
Here at 7 Sages, we work with friendly US raw material suppliers who treat workers fairly while providing more sustainable products, and quality that will last.
And not only that, we have everyone's safety in mind amid this pandemic: we operate from an idyllic mountain woods location, and have been social-distancing for over a month.
In the long run, companies and countries that show integrity and quality combined with creativity will do better. The big guys offer many attractive products but are slower to adapt to change, in general. There are agile and dynamic giants out there, but they are the exception. This gives entrepreneurs, artisans, craftspeople, artists, independents and all other doers a real opportunity to pursue their dream and make a good living at it.
Our products offer peace of mind while remaining exciting and doing the right thing. Have you noticed how many of the big and powerful of yesterday are just a shadow of their former past? Large and small businesses come and go, unless they address what society cares about most. I always say “I love my competition” because in the long run I’ll be more creative than the soon to be dinosaurs. Whenever I see companies growing to larger size, I often see them getting slower to innovate and clumsier with a multitude of decisions. If an organization doesn’t have its fingers on the pulse of society it may eventually or rapidly drift to less significance or disappear altogether. One sad example among many is Sears, one of the most trusted brands for about a century. Losing touch with consumer shopping behaviors has always been the kiss of death. Add internal problems in the executive suite resulted in Sears sealing its own fate, with almost no chance of a successful come back. They were positioned for continued growth with stores nationwide, the biggest catalog of quality products anywhere, a loyal, mostly well paid workforce, loyal customers, etc. But they understood too late that their phone book sized catalogs belonged online! Walmart and Amazon's success could have been theirs. On the other hand, with a smaller business, if you have creativity and other needed talents, you can usually outwit and do well among the giants. Here are some examples: artisanal bakers, craft brewers, high quality anything -shoes, clothing, foods... and the list goes on. Tesla, for example, and some others took advantage of the slow reaction of the auto giants. Tesla was recently valued on the financial markets at the BMW level, a prestigious manufacturer founded around WW1, over a hundred years ago. And, doing it differently than the giants does not mean a company will remain small.
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